This concept focused on consumer concerns about receiving all the necessary information in a plan, including the fine print. Here UHC is forthright and never hides behind unfamiliar terms or legalese.

A different lane on helping you navigate the medicare process.

This direction showcases how You are the U in UHC. Our self-improvement is designed to benefit you.

Extending on social.

Banners to highlight the brand’s good customer service. Empathy and accessibility.

As a social asset.

This one spoke to medicare plans completing access to benefits not otherwise covered.

A more personable, illustrative approach regarding everyone’s medicare journey being a little different.