QuickBooks, Nielsen Media, and US Fertility

  • Role Senior Copywriter
  • For Collier.Simon Performance Creative Agency
  • Date 2023

Collier.Simon asked me to write the brand video script for client US Fertility. It features USF's new visual ID and messaging about their nationwide fertility centers.

Client Nielsen Media sought social statics, carousels, and video to showcase Nielsen ONE, a seamless platform for advertisers and publishers to plan, deploy, and measure campaigns. Duplicated data is a major pain point. With Joanne Bang (Sr. CW), Megan Potter (ACD), and Jen Rezac (CD).

An odd one but the top performer :)

Another approach using an eye chart theme.

A color exploration with my line for accurate info.

A carousel tapping into unexpected audience data thanks to Nielsen ONE's reporting.

More personas with the types of shows they watch.

A final static from this group.

QuickBooks from Intuit needed statics, display, and video to highlight QBO benefits and discount.

More units focusing on budgeting with better data.